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how to open a sports bar

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Opening a sports bar is a thrilling venture for entrepreneurs passionate about sports and hospitality. Whether you’re looking to start a new business or expand your franchise, the process of starting a sports bar can be complex. As an owner, you must consider factors like finding the right location, obtaining a liquor license, and creating a system for your sports bar that caters to fans’ needs. The success of your bar will highly depend on your ability to offer top-quality appetizers, cold drinks, and tasty food, while providing an essential part of the sports viewing experience with screen TVs and pool tables. This guide will give you a brief overview of the steps you need to take to open a bar and grow your business, from creating a business entity to overseeing daily operations.

10 Steps To Open a Sports Bar Business

Step 1: Research Your Target Market / Potential Customers

Before diving into the world of sports bar ownership, it’s crucial to understand your target market and potential customers. This research will form the foundation of your business strategy and help you make informed decisions throughout the process.

  1. Identify your target demographic: Determine the age range, income level, and interests of your ideal customers. Are you targeting young professionals, college students, or a more mature crowd?
  2. Analyze local competition: Study existing sports bars in your area. What do they offer? What are their strengths and weaknesses? This information will help you find your unique selling proposition.
  3. Understand sports preferences: Research which sports are most popular in your area. This will influence your programming and marketing strategies.
  4. Consider location demographics: Analyze the population density, average income, and lifestyle preferences of people in your chosen location.
  5. Conduct surveys or focus groups: Gather direct feedback from potential customers about what they look for in a sports bar experience.

By thoroughly researching your target market, you’ll be better equipped to create a sports bar that meets the needs and preferences of your potential customers, increasing your chances of success.

Step 2: Choose A Sports Bar Concept, Brand and Business Name

Developing a strong concept, brand, and business name is crucial for standing out in the competitive sports bar industry. Your concept should resonate with your target audience and create a memorable experience that keeps customers coming back.

  1. Define your concept: Decide on the overall theme and atmosphere of your sports bar. Will it be a high-end establishment with gourmet bar food, or a casual spot with traditional pub fare? Consider incorporating unique elements that set you apart from other sports bars.
  2. Create a strong brand identity: Develop a brand that reflects your sports bar’s personality and values. This includes designing a logo, choosing color schemes, and creating a cohesive visual identity across all touchpoints.
  3. Choose a catchy and relevant name: Your sports bar’s name should be memorable, easy to pronounce, and reflective of your concept. Consider using Menubly’s bar name generator for inspiration.
  4. Develop your unique selling proposition: Identify what makes your sports bar special. Perhaps it’s your extensive craft beer selection, state-of-the-art viewing experience, or signature menu items.
  5. Plan your interior design: Create an atmosphere that aligns with your concept. This might include sports memorabilia, themed decor, or a specific layout for optimal viewing of sporting events.

Your sports bar concept, brand, and name should work together to create a cohesive and appealing package for your target audience. Take the time to get this right, as it will be the foundation of your sports bar’s identity.

Step 3: Create a Business Plan

A well-crafted business plan is essential for the success of your sports bar. It serves as a roadmap for your business and is crucial for securing funding from investors or lenders. Here’s what your business plan should include:

  1. Executive Summary: Provide an overview of your sports bar concept, target market, and financial projections.
  2. Company Description: Detail your sports bar’s mission statement, legal structure, and ownership information.
  3. Market Analysis: Include your research on the target market, competition, and industry trends.
  4. Organization and Management: Outline your business structure and key team members’ roles and responsibilities.
  5. Products and Services: Describe your menu offerings, drink selections, and any unique services or events you plan to host.
  6. Marketing and Sales Strategy: Explain how you’ll attract and retain customers, including your pricing strategy and promotional plans.
  7. Funding Request: If seeking investment, clearly state how much funding you need and how it will be used.
  8. Financial Projections: Provide detailed financial forecasts, including income statements, balance sheets, and cash flow statements for at least the first three years.
  9. Appendix: Include any additional supporting documents, such as resumes of key team members, market research data, or letters of intent from suppliers.

A comprehensive business plan not only helps you secure funding but also serves as a guide for making informed decisions as you launch and grow your sports bar business.

Step 4: Plan The Startup Costs to Open a Sports Bar

When starting a business like a sports bar, every owner must carefully consider the financial implications. How much it will cost to open your sports bar depends on various factors, including location, size, and the level of quality you’re aiming for. It’s an important step to protect your personal assets by accurately estimating and planning for these expenses.

Here’s a breakdown of potential startup costs for a medium-sized sports bar:

  1. Lease or Property Purchase: This is often one of the largest upfront costs. Consider location carefully, as it can significantly impact your success.
  2. Renovation and Construction: Costs for transforming the space into your ideal sports bar, including plumbing, electrical work, and decor.
  3. Equipment and Furniture:
    • Bar equipment (draft beer system, coolers, ice machines)
    • Kitchen equipment (ovens, fryers, refrigerators)
    • Furniture (tables, chairs, bar stools)
    • Audio-visual equipment (TVs, sound system)
  4. Licenses and Permits: Costs vary by location but typically include:
    • Business license
    • Liquor license
    • Health department permits
    • Building permits
  5. Initial Inventory: Stock for your bar and kitchen, including alcohol, food ingredients, and paper goods.
  6. Technology:
    • POS system
    • Accounting software
    • Website development (Consider using Menubly’s restaurant website builder for a cost-effective solution)
  7. Marketing and Advertising: Initial promotional efforts to attract customers.
  8. Working Capital: Funds to cover operational costs for the first few months.
Expense CategoryLow-End EstimateHigh-End Estimate
Lease and Renovations$50,000$250,000
Equipment and Furniture$30,000$150,000
Licenses and Permits$5,000$50,000
Initial Inventory$20,000$50,000
Technology (POS, TVs, Audio)$10,000$50,000
Marketing and Advertising$5,000$25,000
Working Capital$20,000$100,000
Total$140,000$675,000

These figures are estimates, and your actual costs may vary. You’re getting into a business where unexpected expenses can arise, so it’s wise to have a contingency fund.

To ensure you’re offering top quality without overspending:

  1. Prioritize essential equipment for every sports bar, like high-quality TVs and a robust sound system.
  2. Consider leasing equipment to reduce initial costs.
  3. Shop around for the best deals on furniture and bar supplies.
  4. Use Menubly’s restaurant profit margin calculator to project your potential earnings and food cost calculator to optimize your menu pricing and profitability.

Remember to factor in a contingency fund of about 10-20% of your total budget for unexpected expenses. Proper financial planning is key to ensuring your sports bar has the resources it needs to succeed from day one.

Step 5: Secure Funding For Your Business

Securing adequate funding is a critical step in opening your sports bar.

Here are several options to consider:

  1. Personal Savings: Using your own funds gives you full control but also carries the most personal risk.
  2. Bank Loans: Traditional bank loans often offer competitive interest rates but require a solid credit history and may need collateral.
  3. SBA Loans: The Small Business Administration offers loan programs with favorable terms for small businesses.
  4. Investors: Bringing in partners or investors can provide capital in exchange for equity in your business.
  5. Crowdfunding: Platforms like Kickstarter can help you raise funds from many small contributions, especially if your concept is unique.
  6. Equipment Financing: Specific loans for purchasing bar and kitchen equipment.
  7. Line of Credit: Provides flexible access to funds as needed, which can be helpful for managing cash flow.

When approaching lenders or investors, be prepared with:

  • Your comprehensive business plan
  • Detailed financial projections
  • Personal financial statements
  • Collateral information (if applicable)

Lenders and investors will be interested in your industry knowledge and experience. Highlight any relevant background in hospitality or business management.

Lastly, consider the long-term implications of your funding choice. While you want to secure enough capital to start strong, be cautious about taking on more debt than you can reasonably manage based on your projected revenues.

Step 6: Get The Appropriate Licenses and Permits

Obtaining the necessary licenses and permits is a crucial step in opening your sports bar. The specific requirements can vary depending on your location, but here are some common licenses and permits you’ll likely need:

  1. Business License: A general license to operate a business in your city or county.
  2. Liquor License: Essential for selling alcoholic beverages. The process can be lengthy and expensive, so start early.
  3. Food Service License: Required if you’ll be serving food.
  4. Health Department Permit: Ensures your establishment meets local health and safety standards.
  5. Certificate of Occupancy: Verifies that your building is up to code and safe for occupancy.
  6. Sign Permit: Often required if you’re planning to install exterior signage.
  7. Music License: If you’ll be playing music in your bar, you may need licenses from organizations like ASCAP or BMI.
  8. Seller’s Permit: Allows you to collect sales tax on food and beverage sales.
  9. Employer Identification Number (EIN): Required for tax purposes if you plan to hire employees.
  10. Dumpster Permit: May be required for waste management.

Operating without proper licenses can result in hefty fines or even closure of your business. It’s crucial to have all your paperwork in order before opening day.

Once you have your licenses, consider displaying them prominently in your sports bar. This not only satisfies legal requirements but also builds trust with your customers. You could even include this information on your restaurant website and social media pages, showing transparency and professionalism to your online visitors.

Step 7: Get Your Sports Bar Equipment and Supplies

Equipping your sports bar with the right tools and supplies is crucial for smooth operations and delivering a great customer experience. Here’s a comprehensive list of equipment and supplies you’ll need:

  1. Bar equipment: Draft beer system, cocktail station, glassware, 
  2. Kitchen equipment: Commercial-grade appliances for food preparation.
  3. Audiovisual setup: High-quality TVs, sound system, and cable/satellite packages.
  4. Furniture: Comfortable seating, tables, and bar stools.
  5. POS system: Choose a reliable point-of-sale system for smooth operations.
  6. Decor: Sports memorabilia, team flags, and other themed decorations.
  7. Cleaning supplies: Stock up on necessary cleaning and sanitizing products.

When sourcing equipment, consider both new and gently used options to manage costs. Prioritize quality for items that see heavy use or directly impact customer experience.

Lastly, create a maintenance schedule for all equipment to ensure longevity and avoid unexpected breakdowns. Regular upkeep of your equipment will help maintain the quality of your service and prevent costly repairs or replacements down the line.

Sports Bar Equipment Checklist

  • Draft beer system
  • Beer coolers and refrigerators
  • Ice makers and bins
  • Liquor dispensers
  • Wine refrigerators
  • Bar sinks and glass washers
  • Blenders for cocktails
  • POS system
  • Commercial ovens and ranges
  • Fryers
  • Grills
  • Refrigerators and freezers
  • Food prep tables
  • Dishwashing station
  • Bar stools
  • Tables and chairs
  • Booths (if desired)
  • Outdoor seating (if applicable)
  • Large-screen TVs
  • Projectors and screens
  • Sound system
  • Cable or satellite subscriptions
  • Glassware (pint glasses, wine glasses, cocktail glasses)
  • Plates and utensils
  • Bar tools (shakers, jiggers, bottle openers)
  • Kitchen utensils and cookware
  • Cleaning chemicals
  • Mops, brooms, and buckets
  • Trash cans and liners
  • First aid kit
  • Fire extinguishers
  • Security cameras
  • Sports memorabilia
  • Signage
  • Lighting fixtures
  • Alcoholic beverages
  • Food ingredients
  • Non-alcoholic beverages
  • Paper goods (napkins, straws, to-go containers)

Step 8: Invest In The Right Technology

In today’s digital age, investing in the right technology is crucial for running a successful sports bar. The right tech solutions can streamline operations, enhance customer experience, and give you a competitive edge. Here are some key areas to focus on:

  1. POS system: Invest in a cloud-based POS system for efficient order management and reporting.
  2. Digital menu: Implement a digital menu solution like Menubly to easily update offerings and prices in real-time.
  3. Online ordering: Set up a system for takeout and delivery orders to expand your revenue streams.
  4. Reservation software: Use a digital system to manage table bookings, especially for big game days.
  5. Social media management tools: Streamline your social media presence to engage with customers.
  6. Website: Create a user-friendly website with essential information and online ordering capabilities.

Menubly offers an all-in-one solution for creating a restaurant website with a built-in online menu and online ordering capabilities, perfect for sports bars looking to enhance their online presence.

Step 9: Promote Your Sports Bar

Effective promotion is key to attracting customers and building a loyal following for your sports bar. Here’s a comprehensive strategy to market your new establishment:

  1. Develop a Strong Online Presence:
    • Create a user-friendly website using Menubly’s restaurant website builder.
    • Optimize your website for local SEO to improve visibility in search results.
    • Maintain active social media profiles on platforms like Facebook, Instagram, and Twitter.
    • Encourage customer reviews on platforms like Yelp and Google My Business.
  2. Leverage Social Media Marketing:
    • Share engaging content related to sports, your menu, and special events.
    • Use live streaming to showcase big games or events at your bar.
    • Run social media contests and giveaways to increase engagement.
    • Partner with local influencers or sports personalities for promotions.
  1. Implement Email Marketing:
    • Build an email list of customers and potential customers.
    • Send regular newsletters with upcoming events, specials, and promotions.
  2. Host Special Events:
    • Organize viewing parties for major sporting events.
    • Create themed nights (e.g., trivia nights, karaoke, local team appreciation nights).
    • Partner with local breweries or distilleries for tasting events.
  3. Offer Promotions and Deals:
    • Leverage a digital menu to showcase daily specials and promotions.
    • Create game day specials tied to local team performance.
    • Implement a loyalty program to encourage repeat visits.
    • Offer happy hour specials during slower periods.
  4. Collaborate with Local Businesses and Organizations:
    • Partner with local sports teams or leagues for post-game events.
    • Cross-promote with nearby businesses to attract their customers.
    • Sponsor local sports teams or events to increase community visibility.
  5. Utilize Traditional Advertising:
    • Place ads in local newspapers or sports publications.
    • Consider radio ads, especially during sports broadcasts.
    • Use outdoor advertising like billboards or transit ads in high-traffic areas.
  6. Encourage Word-of-Mouth Marketing:
    • Provide exceptional service to encourage positive reviews and recommendations.
    • Offer referral incentives to existing customers who bring in new patrons.

Regularly update your marketing strategies based on what works best for your target audience. Use analytics tools to track the success of your campaigns and adjust accordingly.

By implementing a mix of these promotional strategies, you can create buzz around your sports bar and attract a steady stream of customers.

Step 10: Train Your Staff

Effective staff training is crucial for your sports bar’s success. Depending on the size of your establishment, you’ll need to hire and train various team members, including bartenders, servers, kitchen staff, and managers. Begin by creating comprehensive training materials that cover all aspects of your operations, from using the POS system to handling customer complaints.

Implement a structured onboarding process where new hires register for training sessions. Provide specific marketing information they need to effectively promote your bar’s unique offerings. Ensure all staff members are well-versed in your menu, sports packages, and house policies.

Regular training sessions should cover customer service, alcohol safety, and food handling. Consider cross-training employees to improve flexibility and teamwork. Remember, well-trained staff are the key to creating a positive customer experience and building a loyal following for your sports bar.

Checklist for Opening a Sports Bar

Use this checklist to ensure you've covered all the essentials:

Frequently Asked Questions About Starting a Sports Bar

Are sports bars profitable?

Sports bars can be highly profitable, but success depends on various factors. As a sports bar owner, you must create a system that attracts and retains a loyal customer base. Profitability often hinges on offering top-quality drinks, great food, and an exceptional viewing experience for sports fans. The costs of opening and running a sports bar can vary greatly depending on the location and size of your establishment. However, with proper management and a strong marketing strategy, sports bars have significant growth potential.

What type of bar is most profitable?

While profitability can vary, sports bars are often among the most lucrative types of bars. Their popularity stems from the ability to draw in crowds for major events and regular game nights. Sports bars offer a unique combination of entertainment, food, and drinks that appeal to a wide range of customers. To maximize profits, consider diversifying your offerings with activities like dart tournaments or trivia nights to attract customers even when there’s no game on.

Do bar owners make a lot of money?

The income of bar owners can vary widely depending on factors such as location, size, and management efficiency. Successful sports bar owners can indeed make substantial profits, especially if they’ve found the perfect location for their bar and implemented effective systems. However, it’s important to note that running a bar requires significant investment of time and resources. You’re going to need to create a solid business plan, manage staff effectively, and consistently deliver a great customer experience to see strong returns.

How much does it cost to open a sports bar?

The costs of opening a sports bar are estimated around $100,000 to $850,000, depending on factors like location, size, and concept. While these figures can vary widely, it’s crucial to have a clear understanding of the potential expenses involved. For a more detailed breakdown of costs, you can check out this comprehensive guide on how much it costs to open a bar. Generally, here’s a rough breakdown of potential expenses:

  1. Lease and renovations: $50,000 – $400,000
  2. Equipment (including televisions): $30,000 – $150,000
  3. Licenses and permits: $5,000 – $50,000
  4. Initial inventory: $20,000 – $30,000
  5. Marketing and website: $5,000 – $20,000

These are rough estimates, and actual costs can vary. It’s crucial to create a detailed budget and secure adequate funding before starting your business. Don’t run out of capital before you’ve had a chance to establish your customer base. 

Check out this article to explore innovative strategies to kickstart your sports bar venture with minimal upfront investment.

To manage costs effectively, consider using tools like Menubly’s restaurant profit margin calculator to project expenses and revenues. Remember to factor in ongoing operational costs and a contingency fund for unexpected expenses.

Conclusion

Starting a sports bar is an exciting journey that combines the thrill of sports with the challenges of running a popular business. As an owner, you must be prepared for every step of the lifecycle, from finding the perfect location for your bar to implementing a system for a sports bar that runs smoothly.

By following this comprehensive guide, you’re well-equipped to navigate the challenges and seize the opportunities in this dynamic industry. Remember, success in the sports bar business hinges on creating a unique atmosphere, offering quality food and drinks, and providing exceptional customer service.

When you’re ready to get started, don’t forget that a website is an essential marketing tool. With the right approach, top-quality service, and a clear understanding of your target persona, you can turn your dream of owning a thriving sports bar into reality. Good luck on your entrepreneurial journey!https://www.menubly.com/blog/how-to-start-a-sports-bar-with-no-money/